SM AURA PREMIER
Metro Manila - Philippines
This new concept creates “The Next Generation of SM Department Stores” – gearing towards a more fashion-conscious customer, providing a retail environment where sophistication, glamour and art come together.
“New & exciting worlds” are created within the store, with the use of dynamic colors, innovative materials, furniture and art pieces, along with the strategic layout of the store’s key elements, such as the Entrances, Cashiers and Atrium.
This inspiring combination creates a high end retail environment, which highlights and defines the merchandise, engaging the elite customer to experience a new sense of space – a bolder, more innovative kind of store.
This “new store” will redefine what the SM Department Stores are in today’s competitive market. While it provides the opportunity to promote individual vendors, it reinforces the existing brand equity as well.